First up in our exciting new series "Designer on Designer", Tracy Rains our resident interviewer (and a talented designer) talks to BioME5 an innovative children's fashion lable focused on inspiring the imagination in our kids.
BioME5 Designer Interview by Tracy Rains
Daily Stroll: What inspired the BioMe5 line?
BioMe5: Children learn about the world around them from day one through constant exposure to a diversity of images and sounds. Like sponges, they absorb these sounds, shapes, and colors in a continuous process of play and discovery. We hope to create a sense of curiosity with our designs and to further develop familiarity with the shapes of letters, animals, and words. Vibrant colors, large letters, and easily recognizable animals create intriguing graphics but also serve as recognition and learning catalysts for the wearers. The inverse orientation of the words on the shirts is not a mistake; the animal name is clearly readable from the little one's vantage point – a fashionable way to use everyday apparel as a creative learning tool.
"...we learn through constant observation, research and experimentation, however, inspiration and intuition are dominant in our ever evolving process...
'nature is the ultimate teacher'...we rediscover, reconfigure and reinvent what nature has done million times before... "
DS: Who is BioMe5?
Created by two architectural designers (a married couple) in Venice, CA, Becky Nix and Olek Novak-Zemplinski, bioME 5 is an environmentally-friendly and imaginative children's company that produces products which are influenced by the constant visual learning processes inherent in all children, combined with an appreciation for nature's beauty and diversity. The products not only serve functional purposes but also act as an exercise in imagination and learning, all the while remaining respectful of the dynamic planet that stimulates the designs.
DS: How did the name BioME5 come about?
Like the designs, the name bioME 5 was inspired by the earth's various natural biomes (desert, grasslands, aquatics, forests, etc). All animals in the Alphabet Project (such as Sharks, Urchins, Alligators, and Jaguars) inhabit and depend on these environments for their development and survival.
DS: Are your Tee's Organic, Sustainable, or Made in the USA?
Made of 100% fine combed organic cotton, this lightweight fine jersey is exceptionally smooth and tight-knit making it just as opaque as a heavier fabric. The bioME 5 Alphabet shirts are tagless and preshrunk for comfort and wear and pass the strictest quality control procedures. The tees are made in sweatshop-free facilities in the United States. As an added "bonus", online orders are packaged and shipped in "green film" biodegradable plastic bags, taking as little as 9 months to biodegrade versus up to 400 years for normal plastic bags.
DS: Are your Tee's available in Retail Stores as well as Online?
Yes, the tees can be found in boutiques throughout the US, Canada, and Australia and are being picked up by new stores everyday. Here are a few stores where the tees can be found:
Glitter Box, Mesa, AZ
Twig + Twill, Scottsdale, AZ
Lost and Found, Los Angeles, CA
Yolk, Los Angeles, CA
Hadley, Santa Monica, CA
Pumpkinhead, Brentwood, CA
Le Cirque Des Enfants, Menlo Park , CA
The Red Balloon, Chicago, IL
Active Endeavors, Evanston, IL
Dragonfly Children's Clothing, Lexington, KY
Mary Jane, Newburyport, MA
Aqui, Albuquerque, NM
Natalie & Friends, New York , NY
Sit Still, Portland, OR 97068
Snap Kids, Nashville, TN
Eloise, Charlottesville, VA
Mini Morri, Fremantle, WA, Australia
Clear Innocence, Edmonton, Alberta
DS: What size range do your Tee's come in?
Currently, the tees can be purchased in sizes 2T-6T.
DS: What colors are your Tee's available in?
The Alphabet tees are designed with vivacious and exciting unisex colors to maximize the impact on the pint-size wearers and the individuals they interact with. Each letter has it's own color combination. Check out the "Gallery" on the website: www.bioME5.com http://www.bioME5.com
DS: Any plans to expand the BioME5 line?
Just like the earth's biomes, the bioME 5 line is always growing. There are plans for new projects for the coming year...those will be announced soon. www.biolinia.com http://www.biolinia.com is actually the "mother" company that the founders worked on prior to designing the bioME 5 Alphabet tees. You may be interested in looking at that site as well. You will see that sustainability and constant learning is always a goal of the designers.
DS: What animal starts with the letter X?
A XENOPS! http://en.wikipedia.org/wiki/Xenops
Thanks so much for your time. I just love your line. I'll be ordering some Tee's for my two boys soon!!!
- Tracy Rains is the owner and designer of Pumpkin Noodle